Group now supplies sustainable specialty vegetables from Guatemala and Peru to the Canadian market through 12 months of the year
FairFruit is expanding its year-round specialty vegetable exports to Canada, using CPMA 2026 as a platform to connect with buyers who demand consistent, reliable supplies of high-quality fresh produce traded with fairness and integrity.
Backed by Canadian market research, FairFruit has identified opportunities to develop direct responsible supplies from its own production companies in Guatemala and Peru. This dual origin model offers buyers supply continuity during the complementary primary growing seasons of Guatemala (November to April), and Peru (May to November).
Grown according to strict quality and food safety specifications, and packed and cold-chain managed from field to port, FairFruit’s portfolio includes both conventional and Fairtrade-certified French beans, peas, brassicas, and mini and coloured carrots.
“Canada marks a natural next step for FairFruit’s international sales evolution. Building on a positive track record in the US and Europe, the Canadian market offers a large and growing urban consumer base of 40mn people and a thriving food retail market,” the company said.
Evert Wulfrank, CEO of FairFruit USA, commented: “CPMA 2026 is the right moment for FairFruit to take this step. We are a unique player with producers in both Guatemala and Peru, and we’re the largest company dedicated to exporting Peruvian peas to the UK, European Union, the US and Japan. Our current customers choose us because our product arrives on specification, at consistent volume, season after season. We’re ready to offer Canadian buyers the same”.
The company said it is looking for long-term partnerships with Canadian buyers who value traceability, open communication, and shared commercial goals. Ontario is a priority market on account of its concentration of foodservice, retail, wholesale, and produce import activity. Toronto and Montreal also represent major commercial hubs, with eastern Canada overall providing the most direct and commercially viable route for introducing FairFruit’s produce to Canada.
Produce will be shipped from Guatemala by ocean to eastern North American ports, then distributed by refrigerated truck to maintain cold chain integrity throughout the journey. This model supports FairFruit’s ethos of transparency, sustainability, and efficiency, while giving Canadian buyers a clean and direct supply chain.
FairFruit is the leading exporter of peas from Peru to the UK, the European Union, the US, Japan, and Canada, delivering high-quality, early-season product from Peru, and maintaining consistent supplies through to the year end.
