The produce giant is rolling out co-branded pineapple tags and banana stickers across participating regions, alongside digital promotions and a sweepstakes offering a Dubai trip, to coincide with the film’s 26 November release
Fresh Del Monte Produce has revealed that it is teaming up with Disney’s Zootopia 2 to launch a 360-degree campaign celebrating the release of the film.
The film comes out on 26 November featuring the comeback duo of Judy Hopps (voiced by Ginnifer Goodwin) and Nick Wilde (voiced by Jason Bateman).
Fresh Del Monte is bringing the world of Zootopia 2 to produce aisles with over 500mn co-branded pineapple tags and banana stickers in stores across all participating regions to ”encourage healthy habits and family adventure”.
In addition to in-store activations, the campaign will include interactive, Zootopia-inspired digital promotions, social media content that features fun, family-friendly recipes and a sweepstakes offering families the chance to win a five-night trip to Dubai.
“We’re thrilled to collaborate with Disney to bring the world of Zootopia 2 to life in grocery stores around the world,” said Danny Dumas, senior vice-president of sales, marketing and product management for Fresh Del Monte in North America.
“By bridging the best of entertainment with our innovative retail strategy, we’re creating meaningful, memorable experiences that put fresh fruit at the forefront and inspire healthier habits for families – setting a new standard for cross-category collaboration.”
Consumer promotions will include co-branded packaging, with Del Monte bananas, Gold Pineapples and Honeyglow Pineapples featuring Zootopia 2’ characters on stickers and hangtags, through to 31 December.
There is also a sweepstake, with adults having the chance to win a five-night family trip to Dubai, and interactive content featuring fresh recipes and exclusive giveaways like movie ticket rewards to see Zootopia 2.
