Áine McElroy joins as marketing executive responsible for bananas and pineapples in Ireland

Irish banana distributor Fyffes has announced the appointment of Áine McElroy as marketing executive with responsibility for the co-ordination of marketing activities for bananas and pineapples in Ireland.

From Castleblaney, McElroy is a graduate in radio and television broadcasting studies from the Technological University Dublin.

She joins Fyffes from the FMCG sector where she acquired experience in brand marketing, social media, sponsorship and exhibition management.

“The experience and skills which Áine brings to our operation will really enhance our marketing team, coinciding as it does with a period of investment for the company in Ireland, manifested in the recent development and opening of a new €25m banana ripening centre opened in Balbriggan,” said Emma Hunt-Duffy, head of marketing at Fyffes.