Latest market opening comes as interest in the fruit continues to grow amongst Latin American consumers
Fresh Chilean blueberries will be able to enter the Paraguayan market after the Agricultural and Livestock Service (Sag) and the National Service for Plant and Seed Quality and Health (Senave) agreed on the phytosanitary conditions for these shipments this week.
The deal establishes the Risk Mitigation System for Fresh Blueberries produced in Chile and destined for Paraguay (SMR-Arándano), a protocol defining the measures necessary to meet the phytosanitary requirements set for Chilean fruit.
Miguel Canala-Echeverría, general manager of Frutas de Chile, commented: “Opening new markets – as well as improving access conditions in markets where we already have a presence – is a fundamental and strategic part of the work Frutas de Chile carries out alongside Sag and the phytosanitary authorities of other countries.
“This new opening is a testament to that work and represents a new market opportunity for our blueberries; it allows us to reach new consumers in the international market and strengthens the presence of Chilean fruit within Latin America”.
Latin America is becoming an increasingly important destination for Chilean blueberries. During the 2025/26 season, Chile exported nearly 52,000 tonnes of fresh blueberries worldwide, representing a 3 per cent increase on the previous season.
Of this, around 1,800 tonnes were destined for Latin American markets, marking a 10 per cent increase on 2024/25. Argentina accounted for 59 per cent of shipments, while Brazil received 19 per cent.
The addition of Paraguay expands commercial opportunities in a region where blueberry consumption shows plenty of growth potential. Julia Pinto, technical manager of the Blueberry Committee at Frutas de Chile, highlighted the importance of adding new destinations within Latin America.
“It is very important to be able to open another market within Latin America, given that there are countries increasing their consumption of this fruit, such as Argentina and Brazil,” she said. “Adding a new country is positive, as it brings in new potential consumers and also aligns with the industry’s ongoing interest in opening up more markets within Latin America.”
