New tool gives buyers end-to-end visibility from farm to final destination

US Agtech start-up ProducePay has launched a new tool to improve transparency of produce shipments from the field all the way to their final destination.

ProducePay Visilibility

The company said its Visibility solution combines best-in-class technology with on-the-ground agronomists to guarantee delivery of high-quality produce from around the world and reduce rejection rates, giving growers and buyers greater control of their businesses in an increasingly volatile and unpredicable fresh produce supply chain.

“Our Visibility solution gives buyers the ability to monitor and manage produce shipments from their fingertips ­– seamlessly accessing an unprecedented level of detail and control all within a centralised, digital dashboard via the company’s platform,” ProducePay said.

It combines real-time, comprehensive information on produce quality, quantity, shipment status, and more, captured by agronomists in the field and at shipment, with real-time order tracking including order progress, shipping conditions and location, as well as access to historical transaction data.

End-to-end visibility allows stakeholders to efficiently manage order progress, including acceptance, adjustments, invoicing, and rejections ­– saving time and resources for more effective planning.

CEO Patrick McCullough commented: “Delivering high-quality produce across global supply chains is fraught with challenges, leading to high rejection rates, frequent disputes and disappointed customers – not to mention a staggering level of food and economic waste.

“We hear it from our customers all the time ­– more predictability means more profitability. By giving total visibility into quality and orders from farm to final destination, we’re bringing retailers surety of supply, empowering marketers to fulfil their commitments to deliver produce on time and in full, and giving growers greater confidence that their produce will be accepted after shipment. This is the definition of predictable commerce.”