The brand has renewed its corporate identity by modernising both its packaging and labelling

Barcelona-based CMR Group has announced an overhaul of its Cosarica brand, used for its Brazilian-grown melons and watermelons.

CMR Cosarica

The company said the restyling represents a rejuvenation of its visual code, through the incorporation of a more relaxed and natural colour range that links and relates it in a much more direct and effective way with its origin, characteristics and properties.

“This change, which affects both our range of melons and watermelons, is focused on ensuring that the brand, widely recognised in the market for its quality and for its long and successful track record, is more easily identifiable by the sector, as well as the objective of

reinforcing its brand image,” the company said.

The company has also created the Cosarica Star label for melons and watermelons carefully selected for their extraordinary qualities.

“This label denotes the high quality of a product that receives the distinction of our team

of experts to be part of this exclusive selection,” CMR said.