Rijk Zwaan’s Salanova lettuce variety, described by the Dutch group as 'convenience lettuce', has been nominated as in the Product of the Year category in the Polish Fresh Market Awards.
The winner of the award, which is handed to the most innovative product in the national fruit and vegetable industry, will be announced on 28 September during the Fresh Market Fair & Conference in Warsaw.
Salanova is unique in that one cut separates the lettuce into numerous small, ready-to-eat leaves, which makes it extremely easy to prepare. This feature is aligned with the current trends in the Polish lettuce market, Rijk Zwaan noted, hence the concept’s nomination for the Fresh Market Award.
'Salanova is enjoying tremendous success in many countries around the world, and it has already gained a strong foothold in Poland since being launched there four years ago,' the group noted. 'Retailers sell it in single or double packs, offering consumers a combination of freshness and convenience. Processors are increasingly using Salanova in salad bags because of its unique leaves and high processing efficiency.'
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