Reusable pallet specialist Ifco has announced the results of a global survey, that is says demonstrate how consumers prefer reusable plastic containers (RPCs) over cardboard boxes for fresh food packaging by a 55 per cent to 25 per cent margin.
“We live in a consumer-driven world, and these results show consumers strongly prefer Ifco RPCs for fresh food packaging,” said Wolfgang Orgeldinger, CEO of Ico. “The study clearly shows retailers and growers can enhance shopper experience and increase sales by using Ifco RPCs.'
The Global Shopper Produce Display Preferences Survey, conducted in February 2016 by Brandcheck, surveyed 2,200 consumers in 11 countries to determine grocery shopper preferences in relation to the two most prevalent types of produce packaging used for display – Ifco RPCs and cardboard boxes. RPCs outperformed cardboard boxes in every category in every country.
“There are a lot of good reasons to use RPCs to package, transport, store and display fresh produce,' said Orgeldinger. 'They are safer, more efficient, cost-effective, sustainable and protect food better than one-way packaging. Now, we have confirmation that Ifco RPCs are the fresh food packaging choice of most consumers, and that is another critical factor retailers and growers should consider when making supply chain decisions.'