Our monthly Store Check feature looks at the new Potager City concept in France
Potager City is a new greengrocer concept developed by French retail giant Carrefour, which in 2020 teamed up with a Lyon-based start-up of the same name to create a new brand for city-dwellers who want to eat healthier.
The group has opened two trial stores, both of them in Paris, with the aim of selling a range of high-quality, ultra-fresh, and locally sourced fresh fruit and vegetables to Parisians at what it describes as a fair price.
In fact, fruit and veg are central to the format. The stores will sell as many as 100 different items of fresh produce, much of it seasonal, over more than half of the sales area.