New berry varieties, strong demand for plants and investments in nursery operation boost company’s bottom line

Spain’s Planasa Group reported a sales growth of 19 per cent in 2021 thanks to the introduction of the new blueberry and blackberry varieties and increased US demand for strawberry and raspberry plants.


Planasa plans to introduce more new strawberry varieties this year

Geographically, 85 per cent of the company’s sales were obtained outside Spain, reflecting the importance of Planasa’s internationalisation strategy. The Americas region accounted for more than 45 per cent of turnover.

“Planasa’s year record performance reflects continued growth in demand in the berry market, even though the agricultural sector is facing a difficult international environment,” said CEO Michael Brinkmann.

“Our annualised recurring revenue demonstrates the value of our continued growth and Planasa’s commitment to innovation and sustainability.”

Looking ahead, the company said it plans to introduce new strawberry varieties in key markets, and reinforce technical support to help customers make the most of its varieties, particularly in blueberries.

“Planasa employees, suppliers, and partners are working hard to address all these challenges. We are proud to serve and support farmers with innovative plant varieties,” Brinkmann said.