Sun World is promising a "full sensory experience" at this year's PMA Fresh Summit conference on 14-17 October.
Gordon Robertson, the company's senior vice-president of sales and marketing, said: "Our booth will be an interactive innovation station where attendees can visually experience Sun World online via touch screens, taste the latest in our variety development innovations and hear more about what's coming from Sun World in 2012."
Features include a recipe finder, a brand library with photos and POS materials, and social media links.
Sun World is a grower, marketer and breeder of grapes, peppers, stonefruit and other fresh produce.
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