Rouses Markets and Sunkist Growers have announced that they have earned an official Guinness World Records title for the largest display of citrus.
Shipped directly from California’s citrus groves, the display featured over 40,000 pounds of fresh Sunkist Navel, Blood and Cara Cara oranges, as well as Sunkist California mandarins, lemons, grapefruit, and Minneola tangelos.
The record-breaking display had over 100,000 individual pieces of citrus creating a mountain of colourful, juicy fruit.
The event took place at Rouses Markets #33 in Metairie, Los Angeles, where a team of over a dozen produce merchandisers crafted a citrus grove scene in eight hours.
“World records are a fun way to promote produce,” said Donny Rouse, CEO of Rouses Markets. “Citrus is a big part of our Eat Right with Rouses programme, and our in-house registered dietitian was on hand to discuss citrus nutrition, and the health benefits that citrus can provide.
'We invite everyone to be a part of the celebration, as the record-breaking fruit made its way to over 60 Rouses Markets locations following the event.”
The companies said that the newly-awarded title provided them with an opportunity to educate consumers on the nutritional value found in citrus, and each variety’s unique flavour profile.
'The start of the new year brings with it a desire to eat healthier, and vitamin C and other key nutrients are top-of-mind for so many consumers,' noted Jim Phillips, president and CEO of Sunkist Growers.
'Our fresh citrus cooperative is excited to join forces with Rouses Markets in achieving a new world record – it goes hand-in-hand with our Peel Good Citrus campaign focused on getting fresh citrus into the hands of consumers around the world.'
This is the first Guinness World Records title for Sunkist Growers, and the third for Rouses Markets who hold titles for the largest display of artichokes and the largest display of avocados.