Tie-up aims to combine the reach of both networks ahead of British Food Fortnight to boost support for homegrown produce across both consumers and industry
The campaign group Love British Food is partnering with Red Tractor as its lead assurance partner for 2026 to boost demand for British produce within the foodservice, retail and public sector.
The announcement comes ahead of this year’s British Food Fortnight, which takes place between 26 September and 11 October 2026, and will see both organisations using their networks to encourage more farmers, growers, producers and caterers to take part.
“This partnership brings together the reach of both organisations across food production, foodservice, retail and consumers to amplify support for British food and farming. Linking Love British Food and Red Tractor has to make sense for British food and farming,” said Love British Food founder, Alexia Robinson,
“We are stronger working together. Aligning our activities will make the case for British sourcing more effectively and encourage that commitment to be reflected in menu and purchasing decisions and tender specifications,” she said.
Red Tractor CEO Paul McLaughlin said: “With every major retailer and many food service companies in the UK already specifying Red Tractor assurance in their sourcing policies, and the logo recognised by three quarters of UK consumers, we want to do more to grow consumer understanding of the logo.
“This partnership is a great opportunity to amplify support for British food and farming,” he added.
