Florida-based banana distributor-marketer Turbana is once again partnering with the Produce for Kids association and US northeast retailer Price Chopper to educate families about the health benefits of eating fresh produce.
The so-called Get Healthy, Give Hope campaign, which is being organised by Produce for Kids, also aims to raise funds for local children’s charities.
“Bananas are an integral part of a healthy diet because they are loaded with nutrients and health benefits,” Marion Tabard, director of marketing at Turbana, told Americafruit.
“A banana contains lots of potassium, vitamin C, and fibre. Bananas are also optimal for someone who is constantly on the go because of the banana’s convenient, yellow-skinned packaging.
“By eating a banana, you can indulge your sweet tooth without ruining your diet since an average sized banana has only about 110 calories.”
By providing simple, healthy meal solutions and resources for parents the promotional drive is designed to educate families, and especially children, about healthy eating habits, while also raising funds for children’s non-profit organisations.
To that end, Tabard explained that the funds from the initiative will go towards Children’s Miracle Network Hospitals, as well as the Children’s Hospital at Dartmouth, both of which are institutions in Price Chopper communities.
The Get Healthy, Give Hope campaign will be supported by a raft of PR efforts, social media initiatives and point-of-sale materials to raise awareness of how to eat well and live active lifestyles, according to Tabard.
“We’ll be working with mom bloggers in targeted regions to promote the campaign,” she explains.
“Also during Produce for Kids, two Price Chopper stores will be hosting in-store events, where local media and consumers will be present.
“Turbana will also have a sticker located on our fruit that signifies our participation in the Produce for Kids campaign.”
Running from 16 June through 27 July, the campaign will be featured in 132 Price Chopper stores.
The full report is published in the June/July issue of Americafruit.
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