Multi-channel campaign gets underway, inviting the nation to ‘Bring out their Best Side’ and ‘Feel Like a Champion in the Kitchen’
Albert Bartlett has released its first ad campaign with Andy Murray following its announcement of a long-term partnership with the tennis star in the summer.
Featuring potato products from across the Albert Bartlett fresh, chilled and frozen ranges, the campaign is designed to inspire consumers to ‘Bring Out Their Best Side’ and showcase how Albert Bartlett products “can fuel life’s moments both big and small”.
First airing on 27 October, the campaign unfolds across TV, video on demand, digital, outdoor, and social channels, running through until the end of December.
Listen to our take on the high-profile partnership in a recent episode of the Fresh Produce Journal Podcast.
The humorous TV adverts reference the panic people feel when feeding their family, but try to show that no matter who you are, Albert Bartlett products can give you the confidence to ‘Feel Like a Champion in the Kitchen’. According to the potato supplier, Murray “embraces the lively atmosphere of a family kitchen, with moments of relatable chaos and celebration”.
The campaign’s creative director, Neil Walker, added: “We set out to capture the pace and excitement of bringing something new to the table, letting Andy’s personality come through. The result is a fun, energetic campaign that shows how Albert Bartlett helps everyone bring out their best side, inside and outside the kitchen.”
Murray said: “I’m really pleased with how these ads have turned out. Working with the Albert Bartlett team was great fun, and I actually picked up a few cooking skills along the way. Now that I’m at home more, I think those tips will come in handy. My wife’s pretty excited about that too!”
You can watch the various adverts from the campaign here:
