Three new prepared slaws swap mayo for South and East Asian-inspired dressings
The UK’s top salad brand, Florette, is taking a fresh approach to coleslaw with its new Gourmet Slaws range.
The three new products feature on-trend flavours from around the world in their South and East Asian-inspired dressings.
The convenience range includes:
- Korean Gochujang (215g): a blend of aromatic spices and chilli with carrot, red cabbage, and red onion.
- Indian Spiced (195g): a combination of Indian flavours and yoghurt with mixed cabbages and red onion.
- Chinese Inspired (185g): a mix of soy and ginger with white cabbage, carrot, and red onion.
The range, which is suitable for vegetarians, launches on 10 April in Sainsbury’s, on 15 April in Booths, and on 6 May in Tesco.
Each pot has an RRP of £1.80 and provides 3-4 servings. All the packaging is recyclable, and the plastic pots themselves are made from FSC-sourced material.
Florette’s head of NPD, Natalie Allen, said: “Florette Gourmet Slaws provide shoppers with the flavour-led inspiration they want, delivering a ‘taste of adventure’ that will transform any meal.
“This launch genuinely addresses a shopper need. Many coleslaws already on the market are bland, uninteresting, and often too heavy on the mayo. That’s where Florette steps in.
“Our new Gourmet Slaws, with their lightness and crunch, offer an entirely different eating experience. The range moves slaw from the forgotten depths of the fridge to something that is highly versatile and can take centre stage on consumers’ plates.”
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