Angellica Bell hosts intergenerational cook-off to tap into nostalgia of cooking together as a family
Red Tractor has partnered with former children’s TV presenter Angellica Bell as its celebrity ambassador to help increase consumer awareness of the farm assurance mark and the values it shares with its members and licensee partners.
Bell is best known for presenting on CBBC between 2000 and 2006, and as part of the Red Tractor tie-up, she has hosted an intergenerational cook-off with three families, preparing their favourite nostalgic dishes that have been passed down through the generations.
Red Tractor research shows that 87 per cent of adults believe it is important to keep traditional recipes alive, with British favourites such as roast dinners, bangers and mash, and toad in the hole still going strong.
The same research revealed that 75 per cent of people consider buying British produce and supporting British farmers when they shop for their family to be an important factor.
At the start of 2025, Red Tractor launched a consumer marketing campaign, entitled ‘With You For 25 Years’, to mark its anniversary. Its new TV advert went live from 22 October and will be aired over the next month on ITV, Sky, Channel 4, Film4, E4 and Channel 5.
Commenting on the campaign, Red Tractor CEO Jim Moseley said: “This is the first time Red Tractor is running a consumer public relations campaign alongside our TV and shopper advertising. The campaign taps into the nostalgia of cooking together with loved ones and spending quality time with family in the kitchen.”
Red Tractor has brought this message to life over recent months through creator content across Instagram and TikTok, reaching over 367,000 users to date. The campaign talks to the role Red Tractor has played in family kitchens for 25 years, working closely with British farmers and food businesses to ensure ingredients are traceable, safe and responsibly produced.
