Shoppers switch to Aldi as cost of living bites

Shoppers from every major supermarket are switching to Aldi as household budgets are squeezed by the cost-of-living crisis.

The supermarket welcomed an additional 1.65 million customers in the 12 weeks to 2 October, according to market research agency Kantar.

Giles Hurley, chief executive of Aldi UK and Ireland, said: “Every week, more and more shoppers are realising that their grocery budget can go a lot further at Aldi.

“As a result, we are welcoming more than 130,000 new customers a week while our existing customers are buying more from us and coming to Aldi for more of their weekly shop.

“With the cost of household bills continuing to rise, the fact that a typical £90 basket at the traditional full-price supermarkets costs over 17% more than it does at Aldi means people can make significant savings by switching their shopping to us.”

The latest supermarket-sector data from Kantar shows that nearly £260 million in sales switched from other retailers to Aldi during the 12 weeks to 2 October. That included more than £56m in sales from Tesco as well as £12 million in sales from Lidl.

The number of shoppers visiting Aldi increased by 13% in the past three months with research from consumer champion, Which?, finding that a typical basket of 48 everyday products was 17% more expensive at the average Big Four supermarket, compared with Aldi.