E-commerce is changing the shape of China’s fresh produce business, and some of the industry’s leading players will explain just how at Fresh Produce Forum China.

Co-organised by Asia Fruit Logistica and Asiafruit Magazine, China’s leading international trade conference for the fresh fruit and vegetable business takes place on 23-25 May at the JW Marriot Hotel in Hangzhou. The mega-city in Shanghai’s hinterland is China’s hi-tech hub, and it serves as the perfect venue for this second edition of Fresh Produce Forum China.
After a Welcome Reception on the evening of 23 May, Fresh Produce Forum China’s conference programme runs throughout the day on 24 May, kicking off with the keynote session ‘E-commerce 2.0’. E-commerce has already been a game-changer for China’s fresh produce business as a consumer-direct channel, but its impact is poised to become much deeper and wider. The opening session looks not only at how e-commerce is scaling up in China, but also at how it is setting new standards throughout the supply chain in key segments such as wholesaling, distribution and retailing.

Lesen Sie mehr dazu in Ausgabe 15/2017 des Fruchthandel Magazins.
Read more in our issue 15/2017.