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In the latest episode of Fruitnet’s conversation series Fruitbox, Chris White is joined once again by Mark Landini, founder and creative director of Landini Associates, the Sydney-based retail and brand consultancy.
Four years after his first appearance during the pandemic, Mark returns to discuss why supermarkets must reinvent themselves to survive. He argues that while independents are agile and able to curate unique food experiences, big chains remain weighed down by logistics and systems that limit innovation.
From his work with Aldi and Esselunga in Italy, Mark shares how smart design can reconnect customers with food, emphasise storytelling, and even make supermarket shopping a more enjoyable and meaningful experience. He explains his concept of ‘reinventing normal’ – starting from a new point of reference rather than simply iterating old models.
With examples ranging from local grocers to Italian retail pioneers, Mark makes the case for supermarkets to rediscover their passion for food, human contact, and curation – or risk becoming irrelevant in the age of home delivery.
Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet’s Chris White. He has been reporting on the global fresh produce business for more than 35 years.
Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.
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