All Italy articles – Page 82
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Brand Dossier | Chiquita
With the help of a leading Milan-based advertising agency, the banana brand is hoping to attract new consumers in the Italian market by underlining its quality commitment
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VOG welcomes balance
With apple volumes down across Europe, the Italian apple consortium expects a good balance between supply and demand this season
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VI.P predicts bigger organic apple crop
South Tyrolean association predicts 5 per cent increase in production this season, although average sizing may be smaller
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Worrying decline for Italian sales
New data shows Italian consumers spent even less on fresh fruit and vegetables during the first six months of 2010
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Further growth for Italian exports
Fruit Imprese reveals exports of Italian fruit and vegetables increased 18.7 per cent to 1.7m tonnes between January and May
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Rules amended for Romagna stonefruit
New varieties introduced to boost quality as PGI body announced changes to minimum sugar and sizing requirements
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VOG’s new strategy comes into play
Having undergone a major reorganisation, Italy’s largest apple supplier is looking to the new season with renewed confidence
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Apples take centre stage in Bolzano
Interpoma set to provide forum for discussion of major topics relating to the current state of the global fresh apple business
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Convenience to go green
Mauro Stipa told delegates at this year's Fresh Convenience Congress that eco-friendly packaging solutions could be the way forward for the sector
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Italian salad grower extends production
Italian babyleaf salad grower Rago has expanded its operations through the addition of new land for production.
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International focus at Macfrut
Greater number of overseas exhibitors and focus on emerging countries are examples of global feel at key Italian event
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VI.P campaign "in line with expectations"
Italian apple marketer says it faced major challenges in selling last season's crop, despite good quality and reasonable volume
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Movers & Shakers | August 2010
Full round-up of all the latest major appointments and departures within the European fresh produce industry over the past month
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Solarelli splashes out for summer
Apofruit Italia’s premium fresh produce brand continues to do well in Italy and, as summer lines come into play, has the backing of a new, high-profile television advertising campaign
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Fruit and Veg Summit returns at Macfrut
Prestigious international speakers will line up to address delegates on key crop figures at the second edition of the Summit
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Chiquita Italia unveils new campaign
Publicity drive conceived by Milan-based agency Forchets set to focus on quality of products sold under the distinctive blue label
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New pear varieties on Italian horizon
Leading research group CIV confirms it is working to develop early-harvesting and red-skinned varieties for commercial trial
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Fruitness campaign unveils new website
Information portal aims to engage with children and teenagers across five European countries and boost fruit consumption
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Postcard | Ferrara
The recent Interpera 2010 meeting organised by Italian group CSO threw the challenges facing the global pear business into sharp relief
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Strong demand for Italian radicchio
While volumes of the Castelfranco variegated type rose dramatically this year, Treviso red radicchio was in short supply