Lisa Cork
Lisa is a produce marketing specialist and founder of consultancy firm Fresh Produce Marketing. Lisa has over 20 years experience helping produce companies around the world extract more value and get more sales from their marketing, branding and packaging spend. Her current focus is helping growers and marketers turn plain, perfunctory brand and packaging messages into powerful and persuasive on-pack messages that drive sales, capture attention and build better relationships with customers.
Contact info
- Tel:
- +64 9815 5944
- Email:
- lisa@freshproducemarketing.com
ArticleThe carrot and stick approach
Produce Plus columnist Lisa Cork says providing incentives for people to lead healthier lifestyles could boost fresh produce consumption
ArticleThe anti-plastics movement: obstacle or opportunity
Produce Plus columnist Lisa Cork looks at why moving with the times could prove advantageous when it comes to packaging
ArticleLisa Cork: re-finding the fountain of youth
Produce Plus columnist Lisa Cork discusses the value of engaging with younger consumer demographics
CommentProduce trending through innovation
Fresh Produce Marketing CEO Lisa Cork pinpoints some of the more interesting products on display at PMA Fresh Summit
CommentPlastic, not so fantastic
Fresh Produce Marketing CEO Lisa Cork tackles the evolving conversation about plastics and what it means for the fresh industry