CMI Orchards reports Envy accounts for nearly a quarter of branded apple sales volume in the US
Leading grower-shipper-packer CMI Orchards has reported the popularity of Envy apples is surging in the US.
The New Zealand-bred branded offering has become one of the top ten most popular apples according to NielsenIQ.
Danelle Huber, CMI’s senior marketing manager, said Envy’s top-notch ranking with consumers is just one small indicator of the apple’s consistent and steadfast popularity.
“Envy’s popularity has been skyrocketing over the last 52-week period. With a 19 per cent increase in sales and a 28 per cent increase in volume across the US, Envy secures the eighth most popular spot in the US right now,” said Huber.
“this means Envy™ makes up nearly a quarter of branded, high-flavour apple sales volume.”
NielsenIQ also reported over the last six months that the Mountain, West North Central, and East North Central divisions enjoyed the largest increases in the Consumer Demand Index, putting Envy as the number one branded apple of choice in the South region and number two in all the others. This marks total growth across US regions between 23 per cent and 44.2 per cent.
“Envy’s fan base continues to soar. Since arriving to market, this luxury apple continues to break sales records time and time again,” said Rochelle Bohm, vice president of marketing at CMI.
“Its delicate, sweet flavour and crisp, slow-to-brown flesh leave customer demand high, while the longevity of its stored life and social media presence feeds a growing fan base.”
Bohm said the powerful global marketing presence of Envy apples delivers unparalleled brand awareness, helping retailers significantly boost sales while giving their customers what they crave.