The new appointments further increase the company’s licensed importers to 28 companies in the region
Sun World International has announced it has added eight importers to its panel of North American licensees.
These importers include Canadawide Fruits, Direct Source Marketing, Flavor Farms, Fresh Latina, International Produce Group (IPG), Pandol Bros, Sbrocco International and Sun Fresh International.
The appointments further expand the company’s licensed importers to 28 companies, each of which holds a license to distribute and market Sun World’s full line of proprietary grapes in the US and Canada or Canada-specific from licensed Chilean, Peruvian, Brazilian, European and South African suppliers.
The licenses include the right to import fruit from new and existing varieties developed by Sun World, marketed under the company’s leading consumer brands, such as Autumncrisp, Midnight Beauty, Sable Seedless, Adora Seedless and Scarlotta Seedless.
“We are pleased to be able to bolster and expand our global footprint through the appointment of these extraordinary importers,” said Petri van der Merwe, global ilcensing co-director for Sun World.
“As we continue our strategic growth and expand our marketing efforts for our consumer brands, like Autumncrisp, we are ensuring ease of access to our proprietary fruit.
”Our goal is to maximise the revenue for our licensed growers while increasing consumer exposure to our proprietary table grape varieties and consumer brands,” he added.