Marketing – Page 103
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VideoFruity mascots for Expo 2015
Milan event organisers team up with Disney to place fresh produce centre stage at international exhibition
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ArticlePears and kiwifruit in Fruitness spotlight
The latest phase of promotional events will champion the nutritional benefits of consuming the two fruits
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ArticlePink Lady tops awareness poll
The apple brand is now the best known among shoppers in Europe, according to a new poll from Ipsos
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ArticleEC proposes promotion policy
'Enjoy, it's from Europe' aims to inform and promote EU agricultural products internally and in third countries
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ArticleEren Tarim celebrates 20th
The Turkish exporter celebrated its 20th birthday in style, inviting its customers for a two-day party
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ArticleRewe goes big on small apples
German retailer supports domestic growers by adding smaller red apples to Pro Planet sustainably sourced range
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ArticlePGI boost for Canaries bananas
The Canary Islands has become the only European banana producer to be awarded the EU quality seal
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ArticleAREFLH publishes cookbook
The European assembly has launched a cookbook to inspire consumers to add more fresh produce to their diets
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ArticleANPP launches new campaign
The new promotional push from France's apple association is targeted at both adults and children
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ArticleHalloween gets Spanish makeover
Peppers have replaced pumpkins in a campaign launched by Almeria’s AgrupaEjido
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ArticleItalian producers open London store
Coldiretti-backed project opens its first international grocery outlet in British capital under Italian Farmers banner
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ArticleDole, Marlene and Valfrutta form club
New Masters of Fruit project will see hundreds of greengrocers across Italy take part in a major new marketing effort
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VideoExclusive: First ever pumpkin in space
Total Produce has boldly sent a pumpkin where no fresh produce marketer has sent one before
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ArticleSpanish Persimon campaign targets kids
Foods from Spain is ramping up its promotional efforts in the UK as persimon output continues to climb steadily
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ArticleVOG launches Spanish organic brand
Italian consortium responsible for Marlene apple brand launches organic Bio Marlene at Fruit Attraction in Madrid
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ArticleRetailers trialling 'flawed' ranges
Edeka, Rewe and Coop Switzerland launch 'less than perfect' fresh produce ranges in Germany, Austria and Switzerland
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ArticleFirst major Piqa crop due in 2014
First of a range of innovative new pear varieties set to be planted on large-scale in Australia and New Zealand
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ArticleABC rings in the changes
Argentina’s blueberry industry reveals new image and members, plus planned quality label
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ArticleJaffa prize makes a splash
A group of Solihull teenagers have taken to the water after winning a national contest