Marketing – Page 106
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Article
European campaign gains UK spokesperson
We Care, You Enjoy campaign appoints nutritionist Fiona Hunter as its new spokesperson in the UK
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Article
The Greenery grows mangoes in Brazil
As its exotics division continues to grow, the Dutch company has secured its own source of supply to guarantee volume
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ArticleNew agreement for 'Papple' variety
Worldwide Fruit agrees deal with AIGN for marketing of its Papple fruit variety
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ArticleFlorette announces £5m campaign
Group looks to build on last year's Bags of Feelgood campaign with another summer marketing drive
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ArticleBanana sales going in One Direction?
Harry Styles' Instagram plug for bananas could have positive impact on demand among teenage fans, says Fyffes
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ArticleFreshfel raises School Fruit Scheme questions
Letter to Dacian Ciolos expresses concern over timing of consultation on CAP schemes providing agricultural products to school children
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ArticleSpecial Fruit offers berries with a twist
Belgian group is marketing two new berry varieties under its BerryFresh label, boasting pineapple and raspberry traits respectively
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ArticleMarketing splash for Peruvian avocados
A wide range of promotional activities will support the marketing of Hass avocados from Peru in Europe and the US this summer
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ArticleEnvironmental recognition for Antwerp
Antwerp lands 2013 Environmental Ports Award during the World Ports and Trade Summit in Abu Dhabi
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ArticleItalian produce consumption slumps
CSO report shows that fresh produce purchases have slipped in the country over the past decade
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ArticleGogo hires Dutch marketers for 2013
South African citrus group picks Cool Fresh International and 4Fruit Company to handle marketing strategy for 2013 season
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ArticleFavorita unveils new banana campaign
My Favorita aimed at communicating unified brand message to consumers across number of key European markets
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ArticlePink Lady reveals digital plans
The apple brand is set to focus on its online presence in 2013 in order to foster closer relationships with consumers
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ArticleSATI focuses on ethical message
Marketing campaign for South African table grapes in UK will focus on the ethical attributes of the country
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ArticleUK ahead of Europe on '5 a day'
New study finds 22 per cent of UK consumers eat at least five portions of fruit and vegetables each day
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ArticleKiku confirms IMS sponsorship deal
Apple brand marketer secures three-year deal to support the International Mountain Summit in South Tyrol
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ArticlePom Wonderful outlines UK push
Pomegranate juice brand is investing heavily in a major UK marketing campaign to hit screens in March and April
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ArticleGreenVale celebrates brand anniversary
Group celebrates landmark for its first branded potato product
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Article
FRESH returns to Paris in 2013
Leading conference event for Europe's fresh produce business to mark tenth anniversary with return to French capital
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ArticleCamposol upbeat for asparagus deal
Promotional activities in Europe will support supply volume entering the market over the coming months