Marketing – Page 108
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ArticleEU clamps down on unproven health claims
From 14 December, fresh produce marketers will have to remove unproven claims from products they sell in the EU
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ArticleGolden Delicious still UK favourite
Consumer survey finds British consumers still like Golden Delicious best, although more men than women prefer the variety
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ArticleRSA growers praise Tesco stonefruit effort
Hortgro's Jacques Du Preez congratulates leading UK retailer on its efforts to help South African stonefruit stand out
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ArticleMagicCode project to expand in 2013
Innovative promotional campaign offering immediate feedback on sales set to be rolled out in Italy following successful trial
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ArticleJamie and Charles call for healthy rollout
Fresh Produce Journal reports that Prince Charles and Jamie Oliver are championing healthy eating schemes in the UK
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ArticleMaterne expands its US snack offer
French company looks to build on the recent success of its US arm's squeezable fruit pouch convenience line GoGo Squeez
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ArticleNew brand showcases Abu Dhabi produce
The Abu Dhabi Farmers’ Services Centre has launched new brand Local Harvest to market fresh local produce from the emirate
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ArticleAmcor and Chiquita win packaging prize
Single serve Super Crunchy Fruit Crisps snack is named as the Flexible Pack of the Year at the UK packaging awards
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ArticleFruitness flying for three more years
Consumer campaign secures budget worth €5.3m for next three years and plans to broaden focus to include young adults
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ArticleMelinda hails quality of Melasì twins
Italian apple marketer rolls out television advertisement championing the high quality of its cheaper, class two fruit
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ArticleKiku to be lead sponsor of IMS 2013
Apple marketer reveals next year's alpine event will be marketed as the Kiku International Mountain Summit 2013
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ArticleDelhaize backs Serbian growers
Retailer introduces new Grown in Serbia campaign at stores across the country to promote healthy fruits and vegetables
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ArticleStylish French aim to seduce Brits
Prince de Bretagne is shipping its Roscoff pink onions to the UK in fine style this season
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ArticleAdd an Avocado winner revealed
ProHass competition to promote the use of avocados as a healthy alternative to butter draws to a close
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ArticlePotato Week influences young
This year's Potato Week has succeeded in influencing younger UK consumers, while promoting the new classification system
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ArticleEgg plants idea for new campaign
PR campaigns that are modestly funded and yet cleverly put together ought to be a more prominent part of the sector’s effort to raise fruit and vegetable sales
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ArticleUS promotional funding in doubt
Funding for horticultural marketing bodies such as the Washington Apple Commission could dry up if the US Farm Bill is not renewed
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ArticleDalinco named tastiest Dutch apple
Tastiest Apple in the Netherlands jury describes eating the variety as like "biting into a piece of summer"
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ArticleNew venture for marketing expert
Former Del Monte and Chiquita director Maurizio Pisani has set up a new marketing consultancy for the fresh produce trade
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ArticleEthical angle for South Africa campaign
Beautiful Country, Beautiful Fruit campaign highlights the role that the industry plays in improving life for disadvantaged people