Marketing – Page 14
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PodcastsFruitbox 92 · Russell Allwell, Driscoll’s Europe
As the world’s largest berry marketer continues to grow, what opportunities exist to increase sales of fresh berries further?
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ArticleDriscoll’s Russell Allwell discusses Berry Gardens takeover
Exclusive interview: Efficient berry production, better sales and new exports are all part of Driscoll’s plans for UK grower cooperative Berry Gardens, group’s EMEA managing director Russell Allwell tells the FPJ
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ArticleSun World adds South American marketers
Global genetics and licensing company appoints a raft of new licensed marketers across Brazil, Chile and Peru
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ArticleUkraine apples find safe haven in UK
British importer Growers Direct marks start of new UK-Ukraine apple deal
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ArticleNew quality seal for Valencian citrus
The launch of Naranja Valenciana will be backed by a national marketing campaign that will be extended to EU countries from next year
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ArticleGlobal Berry Congress makes impressive return
Retailers including Aldi, Lidl, Delhaize, ICA and M&S among those who attended the leading event for the global berry business
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ArticleFruit Logistica 2023: expert advice and practical solutions for all
Event programme for world’s leading fresh produce trade show in Berlin offers visitors valuable information to make better business decisions
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ArticleSouth African stonefruit volumes to rise
Hortgro anticipates increase in plum, peach and nectarine crops as part of a “high-quality export season”
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ArticleSpar names Rijk Zwaan as Fresh Supplier of the Year
Retailer recognises long-standing partnership with award, acknowledging vegetable seed company’s desire to satisfy future customer demands
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ArticleInfarm targets net zero future
Vertical farming company has announced its science-based targets as part of a commitment to changing food systems for good
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ArticleUncover new berry trends at Global Berry Congress 2022
Fruitnet’s annual event for the international berry business returns to Rotterdam on 15 November
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ArticleAsia Fruit Logistica makes strong return
Global industry celebrates coming together again at Asia’s premier fresh produce trade show
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ArticleRedPop apple debuts at Asia Fruit Logistica
Vog consortium has high hopes for its new brand following a successful first season in Asia
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ArticleProduce Business publisher Jim Prevor dies, aged 61
US industry commentator known as the Perishable Pundit also founded industry events in New York and London
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ArticleKaplanis focused on upholding quality image
Costs are rising throughout the sector, while consumer budgets are plummeting, but top standards remain non-negotiable at Greece’s Kaplanis Fruits
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ArticlePrimland set on red, gold and green
Primland’s strategy is to stay flexible as rising costs impact the sector, but the French kiwifruit grower-marketer’s commitment to offering a complete range remains the same
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ArticleTotal Produce UK rebrands as Dole UK
Total Produce UK is to rebrand its operations across the United Kingdom, a move described as an “important milestone”
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ArticleQuality and safety of SA Raisins highlighted
South African raisin producers are investing in improvements across the supply chain to ensure the best quality, sustainable product reaches German consumers. That is according to industry body Raisins SA, which has highlighted the importance of the German market to the business. Germany is the largest export ...
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ArticleFairtrade unveils first-ever ‘Non-Fungible Banana’
At COP27 Climate Conference, ’The Last Banana’ will warn delegates and governments alike that the future survival of the fruit is at risk
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ArticleAsia Fruit Awards: winners announced
ClemenGold, Goodfarmer, Makro (Thailand), and Nick Kukulan and Paramount Export Company are the winners of the Asia Fruit Awards 2022