Marketing – Page 14
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ArticleIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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ArticleWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability
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ArticleSanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
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ArticleSponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe believes its Adopt A Tree campaign is helping to create links between growers and consumers based on trust and proximity
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ArticleSpeakers announced for Fresh Produce India
Industry experts will share key strategies for success in the Indian market at the online event, which takes place on 3-5 May 2023
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ArticleChiquita unveils It’s Chiquita O’Clock campaign
Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
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ArticleUganda’s jackfruit journey
Fred Searle visits Zahra Food Industries in Uganda as the up-and-coming jackfruit supplier begins to unlock the financial potential of the country’s ‘ancestral’ trees
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ArticleDole Ireland backs Dundalk FC academy teams
Dole ireland has extended its longstanding support for the Irish football club, a partnership that stretches back seven decades
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ArticleSouth African stonefruit campaign is in full swing
Suppliers have been carrying out a wide range of activity in recent months across a number of UK retailers
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ArticleWestfalia Fruit India launches 2023 campaign
Avocado marketer kicks off new season with shipments from Tanzania and Peru as it prepares for first commercial harvest of Indian-grown Hass
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ArticleTransitioning to low carbon future a high priority at T&G
The impacts of climate change are becoming increasingly tangible globally, as T&G and its grower partners in New Zealand harvest and export new season apples following February’s cyclone
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ArticleMagic Star to shine bright
PVM strikes agreement with Fresh Forward to bring Magic Star apple cultivar to the US
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ArticleAvocado balancing act
Fred Searle talks to Paul Devlin and Ayanda Kanana of South African avocado grower and global marketer Halls to hear how they think the industry should respond to the likelihood of an oversupplied global market in 2023
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ArticleNew label for Moroccan Nadorcott
The Moroccan Nadorcott’s new label, “Nadorine, Naturally Low Seed”, highlights the origin and authenticity of the country’s unique mandarin, says APNM
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ArticleBelOrta kicks off strawberry season with Sonata
As the new strawberry season gets underway in Belgium, the cooperative is highlighting the benefits of its 100 per cent recyclable rPET punnets
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ArticleIG International secures rights to Desy apple
Leading Indian fresh produce company signs agreement with Italian breeder CIV to plant new apple variety
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ArticleStrong showing for Kanzi
Nielsen data shows that the variety commands one of the highest retail of all branded apples in the US
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ArticleSweet Palermo introduced to India
Rijk Zwaan and IG International collaboration delivers sweet pointed peppers to Indian market
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ArticleCasi’s Gastronomic Day of Flavour tour moves to Madrid
Spanish capital’s top restaurants will showcase Casi tomatoes in special tasting menus
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ArticleOishii Introduces the Koyo berry
Group’s newly unveiled strawberry product joins the Omakase berry as a vertically farmed option