Marketing – Page 66
-
ArticleBranding changes the fresh produce game
It would appear that success in fresh produce marketing requires more than just good quality and smooth logistics
-
ArticleFresón de Palos campaign a slam dunk
The company’s NBA-themed campaign wins international marketing prize
-
Article‘Europe can reach US avo volumes in eight years,' says WAO
World Avocado Organization predicts that by 2027 European volume will match consumption in US, where almost 1.1m tonnes were sold last year
-
ArticleZespri sets SunGold expansion target
The kiwifruit marketer has opened a new office in Bologna and plans to double SunGold production in Italy
-
ArticleAnecoop unveils 2019 Bouquet watermelon campaign
The group expects to market around 150,000 tonnes of the fruit this season
-
ArticleSinclair’s label journey
After years of development, the story of Sinclair’s fully certified compostable fresh produce labelling solution can now be told
-
ArticleHuelva kids say yes to berries
Cuna de Platero’s Fresayunando campaign continues to teach local children about nutrition and exercise
-
ArticleEurope poised for avocado growth
Production in Portugal, Greece and Italy is on the rise as growers look to exploit the avocado boom
-
ArticleGood reaction to extended pepper range
Rijk Zwaan's chocolate and orange coloured Sweet Palermo peppers are catching the eye in a growing market
-
ArticleRed Moon apples coming to Australia
Distinctive red-fleshed apples to be available in commercial volumes in Australia as soon as 2021
-
ArticleHigh prices curb Spanish blues sales
Freshuelva urges retailers to introduce more competitive pricing in order to stimulate demand
-
ArticleFresh Del Monte cuts cloth accordingly
The company has reorganised its produce operations to deal with rising costs and lower demand for bananas
-
ArticleFrench shoppers ‘confused’ by 'semi-organic' labels
Some suppliers concerned that new labels offering middle way between organic and conventional production might act as barrier to sales
-
ArticleEU promotes food safety values
The 'EUandMyFood' campaign is being jointly promoted by EFSA and national food safety authorities
-
ArticleSouth Africa’s fruit heritage preserved
A rare apple from the Netherlands has been replanted in the Company’s Garden in Cape Town
-
ArticleFields of vision
Renzo Piraccini of Italian trade fair Macfrut discusses how organics, superfoods and local are driving new demand
-
ArticleBühler's royal recognition
Technology specialist wins Queen’s Award for food safety and recycling innovation
-
ArticleAmbrosia performs well in export markets
Stronger demand noted in Germany, Asia and the Middle East for club variety grown in Piedmont and South Tyrol
-
-
ArticleChiquita speeds up search for new banana
New CEO Carlos Lopez Flores talks exclusively to Eurofruit about fighting disease, faster logistics and finding a new variety