Marketing – Page 72
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Tozer Iberica takes back celery responsibility
Spanish subsidiary aims to build closer relationships with growers by taking back distribution role from HM Clause
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ECPA releases informative video series
Consumer-friendly videos explore the perceptions and misconceptions surrounding food production
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Fyffes promotes Dundalk story
Fyffes sponsorship ‘helping club achieve success’, according to Irish football team's chairman
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Sinclair appoints marketing manager
Sinclair has welcomed Duncan Jones to its UK team, with the aim of developing the group’s marketing strategy in new and emerging markets
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Looking beneath the surface
Tru-Cape asks South African consumers to look beyond the superficial appearance of apples and pears
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A direct approach
It’s a new era for Colombia’s banana growers, who see opportunities in supplying customers directly for the first time
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Delhaize delights in Drôles range success
Belgian retailer says it has managed to rescue more than 500 tonnes of previously unsold fresh fruit and vegetables
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China keen on tomato specialties
Rijk Zwaan is seeing an increasing growth in popularity for specialist tomato varieties in China
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Pink Lady prepares new packaging
Pink Lady Europe is developing new packaging designs tailored to specific seasonal events and national holidays to strengthen awareness of the brand
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Jingold ready to roll out red kiwifruit
Company says it is preparing to step up its marketing efforts in Asia with a broader range of products this coming season
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Full launch for Sweet & Sunny
The Greenery's branded soft fruit range aims to repeat success of Spanish strawberry trial for five different products
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Anecoop calls for “orderly growth” in Asia
The company says more effective promotions are needed to raise awareness of Spanish citrus in China
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Rijk Zwaan melons under the spotlight
Seed company to launch European campaign to promote Piel de Sapo varieties
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The Greenery launches Summer Fruit Festival
Online campaign aims to connect with younger consumers by offering them fresh, seasonal and tuneful inspiration
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Anecoop says it with…watermelons
Company’s innovative heart-shaped watermelons will soon be on sale in the UK
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Greater US access will take time
New deal mooted for South African citrus in the US could be quite some way off
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UK boom for RSA apple exports
Shipments of the fruit are up 20 per cent this year as Beautiful Country, Beautiful Fruit campaign runs across channels
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Last stop for Freshness from Europe
Project's appearance at Fancy Food in New York marks its final exhibition after three years of activities outside Europe
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Door opens new chapter with 800ha target
Recent addition of tomato supplier Mondial to Prominent sales operation brings cooperative closer to its goal for 2020
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Italians love island of organic produce
Canova's Almaverde Bio market stall concept is apparently winning over supermarket shoppers throughout Italy