Marketing – Page 78
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ArticleBranding specialist branches out
Former Delta Agrar marketing director Julka Toskic has set up a new agency to work more closely with fruit and veg brands
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ArticleTango extends European supply window
The clementine variety is now available in substantial volumes for eight months of the year
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ArticleWorld champion skier joins Crimson Snow
Italian double World Cup downhill champion Peter Fill has been named as the apple variety's new brand ambassador
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ArticleAmbrosia campaign kicks off in Spain
Wholesale markets will be the main target of this year’s promotion
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ArticleKissabel: new brand for red-flesh apples
New range undergoing commercial trial features unique orange-skinned variety and fruit with distinctive berry flavour
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ArticleKanzi growers at heart of campaign
The new Kanzi campaign will stress the importance of the ‘tender loving care’ taken by the apple’s growers in guaranteeing the highest quality
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ArticleCarrefour Italia launches premium brand
French-owned retail chain unveils new trademark and reveals it is also working on a healthy eating brand for citrus
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ArticleBelOrta apples get animated
The Belgian cooperative hopes to create a stir in the playground with its new Cars-themed apple packs and sticker collection
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ArticlePlanasa boosts commercial team
Gonzalo Artes brought in to steer the company’s international expansion programme
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ArticleMollar de Elche kicks off new campaign
The number of hectares registered under the pomegranate PDO has increased by 8.9 per cent this season
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ArticleChiquita bananas in the pink
More than 1m bananas to get pink stickers in support of Breast Cancer Awareness Month
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ArticleIrish babies go barmy for bananas
Freddy Fyffes bananas came out on top in the National Parenting Product Awards
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ArticleStargrow opts for Firestar branding
Group's early red Stargrape 2 variety will be sold commercially under the Firestar name
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ArticleGem avocados to dazzle Tesco shoppers
UK retailer to stock the Westfalia-supplied avocado variety for a limited time
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ArticleBarrowBand in support role
Malcolm Le Maistre, formerly of influential British folk group the Incredible String Band, talks about engaging both children and adults with his educational BarrowBand
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ArticleAmbrosia marketers size up the market
Less fruit and smaller sizes unlikely to stall momentum of club apple variety that appears very much in demand
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ArticleTen reasons to attend DOGK
The annual German Fruit & Vegetable Congress returns to Düsseldorf at the end of this week
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ArticleProduce expert joins FFSEE programme
Piet Schotel of Fruit Consultancy Europe to deliver fresh insight and ideas at Fruitnet Forum South-East Europe
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ArticleKoppert gets royal seal of approval
Dutch King Willem-Alexander attended Koppert’s 50th anniversary celebrations this week
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ArticleItalian produce makes Asian case
Freshness from Europe showcases wide range of produce at this year's Asia Fruit Logistica