Marketing – Page 82
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ArticleDelta Agrar named as Rubens distributor
Serbian group joins other licensees working to to enhance Rubens apple reputation internationally
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ArticleMadrid swoons at Sweeki charm offensive
Month-long promotion for premium Italian kiwifruit brand in Madrid appears to be generating strong interest
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ArticlePremium European Kiwi hails successes
The campaign to promote European kiwifruit in the markets of Canada, the UAE and China has enjoyed significant results in its first 16 months including an increase in exports
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AnalysisIs eating ten a day really necessary?
Nutrition expert Geoff Webb advises caution when turning complex research into simple health recommendations
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ArticleZespri to feature on Greenery trucks
The Greenery chief executive Steven Martina reveals plan to put NZ kiwifruit company's brand on some of its trucks
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AnalysisZespri at 20: where next for NZ kiwifruit?
Two decades since the launch of its iconic brand, the marketer considers opportunities ahead for the kiwifruit business
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Article
EU strawberry growers to forge closer ties
Three of Europe’s biggest berry producers are to improve collaboration on marketing and phytosanitary issues
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ArticleA new approach for tomato branding
Slovakia's GreenCoop is aiming to build demand for quality, locally grown tomatoes in central European markets
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ArticleKalettes target southeast US
The kale and brussels sprouts hybrid aims to create greater brand awareness
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ArticleCMR inks Del Monte deal
Barcelona-based company will sell Del Monte-braded produce through its national subsidiaries
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ArticleVegetable trends offer opportunities
Freshfel questions whether enough is being done by the industry to tap into veggie-inspired consumption trends
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Article100 #freshideas from Fruit Logistica 2017
Fruitnet brings you its highlights from the international fresh produce industry's biggest annual get-together
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ArticleFLIA 2017 is a Knox-out
Rijk Zwaan's anti-pinking in lettuce trait lands the 2017 Fruit Logistica Innovation Award
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ArticleBelOrta joins European Fruit Cooperation
Cooperative becomes shareholder and Belgium licensed partner for Kanzi, Greenstar and Migo
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ArticleFreshfel sees bright produce future
Strong assets and the sector’s capacity to innovate to meet consumers’ expectations breed hope for future
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Articlem7 wraps up first campaign
Having just concluded its first ever promotional campaign for the m7 Navel, CVVP has high hopes for the variety’s future
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ArticleJazz gets a refresh
Enza Continent’s managing director, Tony Fissette, reveals the excitement surrounding T&G’s 120th anniversary celebrations, as well as the refresh of the Jazz brand
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ArticleCatching some Z’s
Who are Generation Z, where can they be reached and how best to communicate with them? Eurofruit spoke to those researching and targeting these consumers to find out what they have discovered
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ArticlePrimland celebrates 40 years
The French company this year marks 40 years of kiwifruit cultivation, but the same values of solidarity and organisation remain
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ArticleMorocco faces clementine crisis
The Moroccan minister of agriculture met with professionals from the sector last week to establish a plan to address the abnormally low price of clementines