Marketing – Page 89
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ArticleBlue Whale sets up in Singapore
French produce marketer Blue Whale has appointed a new marketing executive in Singapore to coordinate promotions in South East Asia
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ArticleWhy broccoli leaves may be the next kale
Previously regarded as a waste product, the leaves are now increasingly regarded as a vegetable in their own right
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ArticleDisney goes bananas for Canaries fruit
Entertainment giant’s latest fresh produce tie-in features new Jungle Book film in Canary Island banana promotion
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ArticleItaly's favourite pear attracts fans in South Africa
The Abate Fetel variety has long been a favourite in Italy; now it's beginning to win market share in the Rainbow Nation too
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ArticleMeet the beetles: Val Venosta's new brand identity
One of Italy’s leading apple export trademarks has undergone a major redesign, bringing quality and nature to the fore
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ArticleFresh Fools: The produce industry's best April hoaxes
Here's a round-up of our favourite fresh produce-related April Fools' Day pranks from the past 24 hours…
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ArticleDutch grower launches world's first wonky veg farm
GrowTechs will only produce imperfect produce as demand for oddly shaped fruit and vegetables soars
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ArticleBroccoli ‘can prevent hypertension’
Study finds that the balance of minerals the super vegetable contains is beneficial to heart health
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ArticleMarkets are the driving force
When it comes to the tomato category, Dutch group Rijk Zwaan has all bases covered, catering to the needs of any individual market
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ArticleOngoing success for Marlene competition
By the end of February more than 468,000 stickers have been entered from the eight countries participating
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ArticleSteady sales for Spanish Persimon
In spite of the fruit’s growing popularity, reduced volumes put the brakes on Spanish Persimon’s UK expansion this season
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ArticleEUFruit network launches in Brussels
Network will bring together research institutes and fresh produce sector representatives
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ArticleEroski joins ugly veg revolution
Spanish retailer launched its “As ugly as they are tasty” campaign at the end of February
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ArticleA vision of health
Supermarkets could do more to help consumers understand fresh produce better, says Danish designer Janni Svane.
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ArticleSanLucar knows kung fu… can kick-start consumption
Tie-in with Kung Fu Panda 3 starring Jack Black will encourage children to eat more fruit and veg, says marketer
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ArticleBerry growth is 'just the beginning'
Better quality and better understanding of consumers are driving growth in the category, says one leading marketer
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ArticleNergi targets Asia
Nergi European suppliers are targeting new markets in Asia and Canada this year in a bid to boost sales
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ArticleTango demand continues to grow
Supplies set to increase significantly from next year says Eurosemillas
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ArticleWhy ugly fruit and veg are making a comeback
Rhi Willmot of Bangor University explains how consumer attitudes to imperfect produce are changing
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ArticlePoliticians back Portugal Fresh
For the first time the event’s history, Portugal’s prime minister António Costa visited Fruit Logistica to show his support for the industry