Marketing – Page 95
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ArticleCoregeo launches research campaigns
Brand marketing specialist launches integrated marketing campaigns for Tenderstem and Pink Lady
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ArticleÉgérie extends tomato range
France’s Prince de Bretagne has broadened its vine tomato selection with the launch of Égérie, a variety lauded for its excellent taste
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ArticleItalian trade looks for Expo boost
Fresh produce marketers in Italy are hoping the six-month event will focus greater attention on their products' quality
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ArticleMarkets converge for campaign launch
The Love Your Local Market campaign is rapidly growing into an international movement, with 16 countries so far getting involved
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ArticleTesco to sell collagen-rich juice
Backed by Spanish group AMC and skincare brand Natura Bissé, healthy juice range Beauty & Go is going mainstream
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ArticleMr Broko supplier lauded
Award from Murcian Chamber of Commerce recognises company’s success in boosting region’s broccoli exports
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ArticleGrowers demand EU action to avoid repeat of 2014 crisis
Raising consumption and negotiating new export markets are key to improving industry’s fortunes
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ArticleDiscipline key to selling India abroad
Indian produce firms must take a disciplined approach to build brand reputation abroad
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ArticleFunding boost for European apples
Joint promotional campaign led by France and Italy will run for three more years, supported by a budget of €5.6m
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ArticleEx-Melinda boss tells Italy's pear trade to unite
Luca Granata announces launch of new company Pera, which aims to consolidate Italian pear supply under a single brand
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ArticleEarly Breton veg in spotlight
The sixth celebration of early vegetables takes place next month in Brittany, with Prince de Bretagne highlighting their superior flavour
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ArticleOscar promotes Chilean origin
France’s Primland has revealed that its Oscar Chile kiwifruit will this season bear the country’s new promotional logo
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ArticleNew juice line puts freshness first
Intermarchè's innovative new branding concept involves printing the precise time of production on its fresh orange juice
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ArticlePink Lady supports Pride events
The apple brand is getting behind the UK’s gay and lesbian community with its involvement in Pride events in 2015
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ArticlePromotions don’t stop for Flandria
Flandria’s marketing campaigns are seen widely on TV and online, but it is the brand’s efforts in-store that could prove most crucial
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ArticleTaste over waste: how ugly food is making friends
Comment: Some supermarkets are pushing new ranges of imperfect fruit and vegetables, but not all have chosen to follow suit
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ArticleItalian firms sign new supply deal
Apo Conerpo subsidiary Alegra will market Campoverde's stonefruit and citrus and assist with new kiwifruit planting project
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ArticleDansk to promote berries with cosmetics
Danish supermarket group, which operates Netto, Føtex and Bilka chains, reveals plan for cross-category campaign
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ArticlePolish visit for Fruitness, Enjoy It!
Campaign dedicated to the promotion of fruit consumption has stopped off in Warsaw
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ArticleBrands crucial to berry growth
GBC2015: Key players in global berry business say they regard branding as hugely important to its future development