Marketing – Page 99
-
ArticleEC marketing funds in detail
Commission gives its backing to seven promotional programmes aimed at increasing fresh produce consumption
-
ArticleTotal Produce heads up Hillenraad500+
Group lands prestigious title as the leading Dutch horticultural company with a turnover of more than 500 million euros
-
ArticleRijk Zwaan retains Hillenraad spot
Group tops annual list of most important Dutch greenhouse horticulture companies
-
ArticleTrio of Italian fairs tussle for top spot
Italy's leading trade fair for fresh fruit and vegetables, Macfrut, faces a sharp rise in competition from two new shows in 2015
-
ArticleInterfel pushes produce seasonality
The idea that fresh fruit and veg are more affordable when they are in full season is central to Interfel's promotions in France
-
ArticleCapespan forms joint venture in Turkey
Cape-branded bananas and pineapples part of new marketing plan for promising new markets in Europe, Africa and Middle East
-
ArticleRed clementine wins innovation award
Mandarossa clementine, which is supplied by Sicilian firm Coa, has scooped the annual MMG Citrus Innovation Award
-
ArticleFruitnet to launch global news service
Online news provider set to unveil Fruitnet Daily News in late October, meeting demand for global industry coverage
-
ArticleNergi ends successful campaign
The kiwiberry brand benefitted from astute communication and positioning to boost sales during 2014
-
ArticleAustria wants more regional produce
Major retail group Rewe says its new regional brand is part of plans to link consumers with their nearest suppliers
-
ArticleEnvy calls for belief
The Washington harvest for Envy apples is being accompanied by a new promotional campaign to 'Bite and Believe'
-
ArticleChristmas smoothie added to Chiquita range
Range expanded to capitalise on expected spike in demand for smoothies during run-up to Christmas holiday
-
ArticleWAC invests in global team
The Washington Apple Commission has flown in an international delegation of marketing representatives to tour the state’s orchards
-
ArticleSuppliers back landmark EU research project
Compagnie Fruitière, Dole, Fyffes, Total Produce and Univeg among sponsors of "ambitious" Consumer Compass initiative
-
ArticleItalian campaign to focus on pears
A full schedule of in-store marketing events are planned for Germany, Denmark, Poland, UK and Sweden to promote the benefits of pears
-
ArticleHSG-Istanbul launches Appy snacks
New fresh-cut apple snacks will be aimed at the Turkish and Middle Eastern markets
-
ArticleNature & More up for top organics award
Brand recognised for transparent approach to labeling which includes information on products’ provenance
-
ArticleOnubafruit unveils raspberry varieties
After strong investment, Europe's largest berry producer has revealed it will market four new exclusive raspberry varieties
-
ArticleAsian interest in Rijk Zwaan's snacks
Dutch group's Sensational Snacks product line 'draw attention' at Asia Fruit Logistica
-
ArticleFratelli Orsero trials fresh-cut fruit range
Company reveals it is running test sales of chopped fruit packs through retail channel in Italian regions of Tuscany and Lazio