Ausveg leads series of coordinated events to cultivate stronger relationship between Australian and Japanese horticulture industries


An AFPA-led delegation of Australian fruit and vegetable producers visited Japan in early March 2024

Efforts are underway to further grow the important horticulture trade relationship between Australia and Japan through a series of inbound and outbound trade activities. 

The initiative, funded by Hort Innovation’s Frontiers, and a Department of Agriculture, Fisheries and Forestry (DAFF) Showcasing Australian Horticulture Grant, is designed to help Australian and Japanese horticulture industry representatives build relationships, expand networks, exchange knowledge, and explore commercial and research opportunities. It will be delivered through Hort Innovation, led by Ausveg and supported by Australian Fresh Produce Alliance (AFPA).   

“Japan is currently our fourth-largest trading partner by value, representing six per cent of total Australian horticulture exports, and through initiatives such as this, that opportunity can only grow,” said Hort Innovation chief executive officer Brett Fifield. 

“This programme will see Australian growers showcase where our quality produce originates from through farm visits and tours for Japanese representatives and will offer both countries the chance to establish connections and work together on mutually beneficial outcomes.” 

AFPA chief executive officer Claire McClelland said there is significant potential in the Japanese market.  

“Japan represents a vital market with immense potential for Australian horticulture. By working together, we can unlock new opportunities, drive sustainable growth, and support growing two-way trade with Japan,” McClelland said. 

Ausveg chief executive officer Michael Coote said the programme is focused on relationship building. 

“The programme emphasises creating and strengthening connections between Japan and Australia through visits to Australian farms, research centres, and institutions, offering Japanese counterparts’ insights into diverse horticultural crops across Australian states, growing regions and commodities,” Coote said. 

The programme will feature a series of coordinated events designed to cultivate stronger relationships, enhanced market understanding, commercial partnerships and ongoing collaboration.