New Detpak design reduces plastic by 87 per cent
Perfection Fresh has partnered with global packaging leader Detpak to launch a new eye-catching strawberry punnet combining standout shelf appeal with smart, functional design.
The Perfection Fresh Signature Premium Strawberry Punnets were designed by Detpak’s Research & Development team at its LaunchPad facility and will roll out throughout Coles stores from July.
The 240g punnets, which are primarily made from sturdy, recyclable cardboard, enable easier hand-packing, storage and transportation. They feature ventilation holes to maximise freshness and three large viewing windows that let shoppers inspect the fruit from the top and bottom. The design reduces plastic by 87 per cent, while also featuring a unique locking mechanism to keep fruit secure.
Perfection Fresh has worked with Detpak and its LaunchPad team on other packaging, such as its recyclable paper grape bag.
Luke Gibson, chief marketing and innovation officer at Perfection Fresh, said the design was led by consumer behaviour and a clear ambition to hero the fruit itself.
“With our new Signature Premium Strawberry Punnets, we can highlight the premium quality of produce inside the packaging, while creating a new standard of messaging through graphics and design that simply cannot be achieved with plastic containers,” Gibson said.
“Our strawberries really are the heroes on the shop shelves, and we can show that we have a premium product that’s has a new and modern look and feel to it.”
Detpak business manager Christian Bell said the new strawberry packaging would be a leader in the transition from plastics to fibre-based packaging in Australia’s fresh produce industry.
“As our LaunchPad capabilities grow, we’ve also been able to create and further develop fibre-based solutions which outperform the plastic alternative when it comes to shelf-life performance,” Bell said.
“Keeping that in mind, we worked with Perfection Fresh to highlight what was really important – their fresh strawberries – and we know consumers instinctively check the bottom of the punnet to see how the fruit looks.
“So we designed a punnet that shows off the fruit from every angle. It’s an elegant solution that looks great, packs efficiently, and supports the quality of the strawberries from packhouse to shelf.”
