Nothing frightening about this beautiful independent greengrocer in the centre of Madrid
Our visit to this store coincided with Halloween, but there was certainly nothing to be frightened about in this delightful store, located in the heart of the Spanish capital Madrid.
The visual impact of the independent greengrocer’s merchandising strategy is plain to see: with hardly any packaging in sight, the products themselves stand out, and the overall impression is one of abundance, colour, and a plentiful harvest.
And with the leaves on the trees outside turning from green to a range of reds and oranges, the store’s special Halloween display elevated it from a functional outlet to a warm, welcoming, and fun place to browse.
It’s precisely the kind of retail theatre the big supermarkets need more of, but rarely manage to do well.
