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Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Seald Sweet goes vintage with labelling

Leading citrus supplier goes back to its roots with packaging for its Florida-grown oranges and tangerines

Seald Sweet goes vintage with labelling

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Old is new for Greenyard USA/Seald Sweet, who have revealed a new label for the upcoming Florida citrus campaign.

To mark Seald Sweet’s 110th anniversary, the company has created collage designs for their packs using vintage style labels. These designs revive the old ‘crate labels’ used by Florida suppliers more than half a century ago, including some of Seald Sweet’s original labels last used in the 1950s.

“The retro-labels for oranges and tangerines reflect the heritage of Florida citrus, which was our beginning,” explained Mayda Sotomayor, CEO of Greenyard US/Seald Sweet.

“Although Seald Sweet now sells a wide variety of produce from around the world, we want to remember and show-case that Seald Sweet was born in Florida, as a Citrus grower cooperative, more than a century ago.”

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