Muji Japan ventures into fresh

For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter



Muji Japan ventures into fresh

Japanese retailer Muji has opened its flagship store in Tokyo featuring a fruit and vegetable market

Muji Japan ventures into fresh

Image credit: Muji Japan

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Apparel and homewares retailer Muji has opened its flagship store in Tokyo, Japan, complete with a fresh fruit and vegetable market.

The Japanese retailer opened the store on 28 July, which features a range of chemical and pesticide-free vegetables and seasonal fruit with a focus on traditional Tokyo-grown produce.

The company said it wanted to create an offer for its customers that made them think about where their produce comes from.

“Citi-dwellers … have become far removed from the fields, farms, and fisheries where the food is produced, and have come to consume food simply as a commodity,” Muji said on its website. “Many people have no idea who produced the food, or the land or the sea that cultivated it.”

Located on the first-floor of the flagship store, Muji said it would display signs above each produce line with a message from the growers and information on how to eat the produce.

“In addition, about 300 pieces of stringently-selected grocery items will be offered, including seasonal fruits, seasonings that go well with vegetables, and snacks featuring vegetables.”

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