Muji Japan ventures into fresh

For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

Muji Japan ventures into fresh

Japanese retailer Muji has opened its flagship store in Tokyo featuring a fruit and vegetable market

Muji Japan ventures into fresh

Image credit: Muji Japan

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Apparel and homewares retailer Muji has opened its flagship store in Tokyo, Japan, complete with a fresh fruit and vegetable market.

The Japanese retailer opened the store on 28 July, which features a range of chemical and pesticide-free vegetables and seasonal fruit with a focus on traditional Tokyo-grown produce.

The company said it wanted to create an offer for its customers that made them think about where their produce comes from.

“Citi-dwellers … have become far removed from the fields, farms, and fisheries where the food is produced, and have come to consume food simply as a commodity,” Muji said on its website. “Many people have no idea who produced the food, or the land or the sea that cultivated it.”

Located on the first-floor of the flagship store, Muji said it would display signs above each produce line with a message from the growers and information on how to eat the produce.

“In addition, about 300 pieces of stringently-selected grocery items will be offered, including seasonal fruits, seasonings that go well with vegetables, and snacks featuring vegetables.”

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