For fresh fruit and vegetable marketing and distribution in Asia
Liam O’Callaghan

BY LIAM O’CALLAGHAN

Idaho Potato’s new Malaysian ambassador

Malaysian badminton player Tan Boon Heong will become the new brand ambassador for the Idaho Potato Commission

Idaho Potato’s new Malaysian ambassador

(l-r) Kenneth Wee, Idaho Potato Commission’s director of Asia, handing over a brand ambassador plaque to Tan Boon Heong

Related Articles

The Idaho Potato Commission (IPC) has announced leading badminton player Tan Boon Heong as its new brand ambassador in Malaysia.

As the brand ambassador of the IPC, Tan will promote the nutritional health benefits of Idaho potatoes to Malaysian consumers consumers. 

Tan is a former world number one men’s doubles player and is a popular figure among the Malaysian Badminton Association and the international badminton circuit. He also holds the Guinness World Record for the fastest badminton smash of 493 km/hr.

The IPC said ideal growing weather and harvesting conditions have delivered a bumper crop of exceptional Idaho potatoes for export this year. This will be accompanied by worldwide trade and consumer promotional campaigns.

The potatoes will be available from November onwards in displays at the major hypermarkets and supermarkets where there will be a focus on promoting the Vitamin C content and cooking performance of the potatoes.

Enjoyed this free article from Asiafruit Magazine and its team of editors? Don’t miss out on even more in-depth analysis, plus all the latest news from the fresh produce business. Subscribe now to Asiafruit Magazine.

 

comments powered by Disqus

Keep informed...