Florette’s new Duo range has hit Tesco and Asda shelves in the UK following itslaunch this week. The range pairs popular mono leaves together in a handy 70g grab bag.
The range currently offers Lambs Lettuce & Wild Rocket plus Lambs Lettuce & Ruby Chard, both priced from £1.19.
Florettemarketing manager Elaine Smith said: “We’ve been witnessing a distinct trend for consumers to buy more adventurous leaves because they want to be excited and inspired by their salad choices. Premium salad consumers have actually been driving the highest share of sales growth across the category, around £6m more than everyday salad mixes over the last three years and we’re confident that we have an exciting new concept that willreally engage with premium consumers to further drive growth within this segment.
“Thanks to our heritage and expertise, we know exactly what leaves partner well together, to add colour, taste and texture to the base plate or side salad as well as interest and new occasions to the overall salad fixture.”
The new Duo range is designed to drive interest amongst ABC1 women who are passionate and adventurous about salad and recipe creation. As with all NPD, Florette thoroughly researched the new Duo range, canvassing opinion with this target audience and witnessing an extremely positive response, with around 65 per cent declaring intent to purchase and almost half saying that they would purchase in addition to their current salad choices.
No comments yet