UK-based fresh potato supplierGreenvale AP is celebrating the one year anniversary of its first branded product, GreenVale Farm Fresh,with the product hittingsales of over 1.5m bags.
According to the company, more than half a million shoppers have now bought GreenVale Farm Fresh with brand volume targets being exceeded by over 33 per cent.
The brandwas launched in 200 Tesco stores in February 2012 and was rolled out to a further 400 Tesco stores nationwide as well as Booths stores in the North of England.
'The GreenVale Farm Fresh brand provides consumers with great tasting potatoes that come in an eye catching paper bag, bringing personality and interest to the fixture,' said Leon Mundey, head of marketing for the company.'We are delighted with the performance of the brand and the value it is adding to the category.'
To support the brand launch Greenvale is running a £1m marketing campaign which includes a series of tongue in cheek adverts in key foodie and glossy women’s magazines.
'Our tasty potatoes last longer in the sack...stop smiling we know what you’re thinking” is just one of the headlines to emphasise both the taste of GreenVale Farm Fresh potatoes andits special ‘fresher for longer’ paper packaging.
No comments yet