UK premium retailer Marks & Spencer set to launch 10 fresh convenience lines aimed at consumers who are trying to eat more vegetables, Freshinfo has reported.
The Lovely Vegetables range, which will hit the shelves in January, each contains a minimum of two of the recommended 5 A DAY.
Therange is designed to appeal to the growing number of consumers who are looking to lower their meat consumption, as 23 per cent of the UK population are considered 'meat reducers'.
Seasonal British vegetables will be used where possible, with new dishes introduced depending on what’s in season.
Thelines will start off with options including beetroot multigrain risottowith goats cheese, roast honey glazed parsnips and red chard, and grilled halloumi with roast butternut squash, Tenderstem broccoli, mixed grain pilaff and smokey red pepper and tomato sauce. A falafel and feta snackpot and a vegetable paella will also feature.
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