Tesco has replaced fruit and vegetable aisles with booze in one of its stores to cater for festival-goers in the run-up to Reading Festival.
The Tesco Extra store, 10 minutes away from the event in Reading, has placed bottles of Jagermeister and vodka in fresh produce pallets. It has also filled whole aisles with crates of strongbow cider.
Local business Warings Bakery tweeted pictures of the supermarket shelves with the caption: 'Our local Tesco have ditched salad for spirits ready for RDG festival.'
The store also has a dedicated 'festival shop' area for the weekend and will be playing music and holding events from tomorrow onwards.
A Tesco spokesperson told the Mirror newspaper that this weekend is the biggest of the year for the Reading West store, even beating Christmas, and managers work hard to make sure festival-goers can buy everything they need.
'During the festival we expect to see 35,000 people a day coming through the store, and yes, we expect some of them will want to buy alcohol,” the spokesperson said.
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