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Ed Leahy

BY ED LEAHY

Asda launches 'giant avocados'

With 20 per cent more flesh, Asda's king size avo is the latest launch in an avocado arms race

Asda launches 'giant avocados'

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Asda has launched a new giant avocado with 20 per cent more flesh making them the ‘biggest on the market’.

The new variety is grown in Argentina and weighs between 480g and 670g, two to three times larger than the average large avocado and will sell for £1.60. The seed to flesh ratio is now skewed towards the latter with 30:70 split.

With more avocado flesh, the fruit also lasts longer with the high calcium levels reducing the rate of oxidisation according to Asda. The variety also changes skin colour when it becomes best to eat, starting as bottle green and tunring a deep purple-black when ready to consume.

Nasir Ahmed, Asda avocado technologist, said: “Last year, Asda customers ate their way through an astonishing 28 million avocados, with the creamy green fruit now a cupboard, fridge and restaurant staple.

“With the nation’s appetite for avocados continuing to grow, we’re excited to be introducing the biggest avos on the market, and hope the nation continues spreading, smashing and slicing, as avocados continue taking the world – and brunch – by storm.”

Asda’s new product is the latest new avocado variety in an avocado arms race, after Tesco trialled an ‘easy-peel’ avocado to counter ‘avocado hand’, a term for injuries resulting from peeling the fruit.

Over the last three years, avocado sales in the UK have almost tripled, with over 6,000 avocados now sold every hour across the country. European sales hit record levels In October, reaching 650 million tonnes consumed in the past year.

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