California-based Sun World International has revamped its website for consumers, with recipes, guides to selecting, washing and growing your own grapes as well as health information.
“Like all of our marketing activities, the new Sun World website was designed based on consumer insights to help us better engage, educate and entertain people,” Sun World programme marketing manager Natalie Erlendson said in a company statement. “We’re creating an experience with the Sun World brand online that compliments the outstanding eating experience our proprietary grapes give.”
Coinciding with the website is a push for social media engagement, with Twitter, YouTube, Pinterest and Facebook sites for consumers to engage with the brand, with Sun World also continuing with its retail promotions and item innovations.
“The website is part of a larger strategy to build Sun World as the trusted brand for grapes which can increase demand and drive consumption for our customers,” Sun World VP Gordon Robertson said.