For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Orchard Rd hits the small screen

Gold kiwifruit used in recipes created and showcased by culinary celebrity Justine Schofield

Orchard Rd hits the small screen

Justine Schofield (centre) with some of T&G’s Australian team (left to right) Michael Pitrone, Daniel Beddone and Mark Romeo

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T&G Global’s Orchard Rd brand has gaining wide exposure through a popular cooking programme on Australian television.

Gold kiwifruit marketed under the label on Network 10’s Everyday Gourmet show, presented by former MasterChef contestant Justine Schofield.

This week’s episode (which aired on 3 April) saw Schofield use Orchard Rd Gold Kiwis to create a coconut sorbet with glazed gold kiwifruit. A second recipe, oak milk porridge with gold kiwifruit compote, will be showcased on 29 August.

Entering its eighth season, Everyday Gourmet has notched up over 600 episodes and is shown across Australia and New Zealand.

T&G Global’s Australian commercial manager, Mark Romeo, said Everyday Gourmet is fantastic promotion for the already popular brand.

“Justine is incredibly well-known, and her show has great reach into homes across Australia,” Romeo explained. “Her programme is supported by additional promotion through its website and social, extending the reach of our brand.

“Being on the show is a great opportunity for Orchard Rd and we’re excited to have formed this new partnership with Justine and the crew at Everyday Gourmet.”

 

 

 

 

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