For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

New structure for Prevar

Apple & Pear Australia dilutes shareholding in trans-Tasman breeding programme but retains royalty stream

New structure for Prevar

PiqaBoo is one of the branded offerings to come out of the Prevar programme

Related Articles

There’s been a shakeup in the ownership structure of trans-Tasman pipfruit breeding programme Prevar.

Established in 2005, the highly successful programme – which has delivered brands such as PiqaBoo, Rockit, and Smitten to market – has been supported by investments from peak body New Zealand Apples and Pears, along with Plant & Food Research. Australian growers and the Australian government have also invested A$11m in Prevar through Apple and Pear Australia (APAL) and Hort Innovation (along with its predecessor Horticulture Australia Limited).

However, from this year onwards, APAL and Hort Innovation will cease their funding. Under a new structure, APAL will retain a 16 per cent shareholding in Prevar (down from 45 per cent).

APAL will continue to receive a proportion of royalties generated from any new Prevar cultivars that are commercialised globally. It will also retain the exclusive commercialisation rights to any cultivars released in Australia until 2038.

“The new arrangement ensures we receive a return on our industry’s historical investment, secure a competitive advantage for Australian industry, and continue to participate without the necessary ongoing investment obligations,” APAL chief executive, Phil Turnbull, said in a release on the APAL website.

Any dividends generated by Prevar will flow back into the Hort Innovation Apple and Pear Fund for re-investment in industry research and development.

“Securing benefits for Australian growers has been paramount in this new Prevar arrangement, in recognition of the A$11m invested to date,” said Hort Innovation CEO Matt Brand. “We can now also look to other investment priorities for the Apple and Pear Fund.”

Prevar’s chair, Jim Mclean, said the programme had benefited immensely from trans-Tasman cooperation. He said Prevar would continue to consult with the Australian industry to “accelerate and improve outcomes.”

 

 

comments powered by Disqus

Keep informed...