Asia Fruit Logistica edition of Asiafruit out now

The July/August 2026 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – Apple, Android and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.  

You can subscribe to Asiafruit Magazine HERE.   

The annual Asia Fruit Logistica edition of Asiafruit Magazine provides a comprehensive pre-show look at the leading trade event for Asia’s thriving fruit and vegetable business.  

This year, over 14,000 trade visitors and 740 exhibitors from across the global fresh produce supply chain are set to take part, including more than 5,000 buyers. New event offerings FreshMatch and FreshTech join longstanding programme highlights Asiafruit Knowledge Centre, the Asia Fruit Awards and The Retailer’s Club. Asiafruit’s editorial team breaks down all this and more in the special Asia Fruit Logistica feature.  

Asiafruit’s exclusive exhibitor preview provides an extensive round-up of the must-see companies and brands featured on this year’s trade show floor. The feature also shines a spotlight on the Asiafruit Knowledge Centre programme, rounding up the big-name speakers set to share their insights across the content hub’s three-day roster.  

A host of executive interviews feature in this edition. Central Food Retail’s new head of direct import for fresh food, Simon Robert, discusses the Thai retail giant’s fresh produce sourcing and merchandising strategies. Frutura CEO David Krause outlines the group’s new crop-specialist model, plus Edgar Krieger, secretary general of Ciopora, breaks down the latest PVR developments in China and India.  

The edition also features an in-depth feature on logistics as the fresh produce trade navigates ongoing disruption. A keynote interview with DP World’s global VP and vertical lead – perishables Alfred Whitman, underlines the industry’s resilience in managing chain disruption and outlines how cold chain investment will pave the way for future growth, Leading companies continue to rally to meet the evolving needs of the trade. Among the updates, Cathay Cargo has created a fully integrated intermodal perishables network between Hong Kong and the Greater Bay area, AP Moller Capital has acquired a 40 per cent stake in Philippine cold chain operator AC Logistics, while China Eastern has launched a new airfreight connection to Adelaide.  

Asia’s berry business continues to boom, and a feature on the fast-expanding category includes interviews with head of BerryWorld Asia, Max Emden, and Chen Zhuangwen, vice-president of vertically integrated Chinese powerhouse Imberri, on their respective expansion plans in the region, plus an in-depth report on the opening of the China market to Zimbabwean blueberries.  

All of this, plus category features on apples and pears, avocados, citrus and more.